UBS Electronic Trading
Primed to grab market share with their new technology, UBS’s electronic trading group wanted to reposition itself as an industry leader. Thinkso’s research revealed severe commoditization among competitors, so we focused the messaging solely on points of differentiation. Working within UBS’s strict corporate guidelines, we developed the “Get into the Flow” theme, vibrant visuals and a progressive voice. The campaign included advertising, sales collateral, electronic communications, user materials, trade show booths and giveaways.