The New York Times

In addition to its iconic daily newspaper, The New York Times offers customers over 40 products, programs, events and publications. For years these items were branded and marketed without consideration of how they related to each other or to The Times’ brand itself. Thinkso created a brand architecture, organizing the properties into four distinct categories with graphic guidelines and artwork templates for each. We also specified color and typographic palettes, established sizing guides for headlines and provided basic layout standards for their house style advertising.