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RDA Interactive

Reader’s Digest created a new group to spearhead its digital strategy. We helped name the group RDA Interactive and then designed a logo that turned the publisher’s traditional mascot, the Pegasus, to face skyward. A bright color palette and a suite of “brand attributes” endowed the identity with personality. Custom posters, t-shirts, notebooks and premium giveaways helped publicize the group both internally and to the trade.

Branding & Identity

  • Expeditionary Learning
  • Lisa Battaglia
  • Stadion
  • Hobo Skate Company
  • United Airlines
  • Mount Sinai
  • S'well
  • Ripco Real Estate
  • New York Jets
  • The Luncheon Society
  • Tanguito
  • Finish Line
  • Mayan
  • Sugarfly
  • Pink Robots

More Work

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©2006–2012 Thinkso Creative LLC. THINKSO is a service mark owned by Thinkso Creative LLC.

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