The New York Times Knowledge Network
When the New York Times launched an online initiative to pair Times content with faculty course material, Thinkso designed and wrote the site with two audiences in mind: educators who would use the site to select Times articles and multimedia content for their teaching plans; and students who use it to access content related to their course. The simple design works within the newly established brand architecture and provided visitors with an intuitive user experience that will easily accommodate the program as it grows and evolves.